Brand Licensing Europe (BLE) 2024, held at ExCeL London, had a record-breaking turnout, marking its biggest edition to date, on its 25th year.
The event drew over 10,800 attendees, from 172 countries with 242 exhibiting companies.
One of the many first-time attendees was RichArts.
We went to network, learn and see the latest trends in licensed plush.
It was a great experience, and we made some wonderful contacts to follow up with in the coming months.
Perhaps the most important take out for us was that the sustainable practices and systems RichArts are putting in place in our manufacturing processes are meeting the needs of partners and consumers.
We aim to be known as industry leaders in this growingly significant field of plush production, and part of our growth will include absorbing knowledge from colleagues at conferences like BLE.
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#retail #promotions #partnerships #merchandise #sustainability